Welcome to JLS Consulting of Lancaster
We all know that life moves fast in the big city but it's not just limited to city life anymore. Today's new norm is being in a constant state of change and adaptation. JLSCOL was established to help companies understand and find their place in this ever changing world of business today.
Sales Framework and Purpose
What do you say to a customer or potential client when they ask, "How are you different from your competitors and why should I buy from you?" -
'Sales' can often turn into a very redundant and task oriented process like making calls, looking for prospects, giving the pitch, and so on. This can look like a loop of wash, rinse & repeat cycles that produce sporadic results.
To break free of this type of cycle, you have to start looking at things differently. First this may be realizing that it's not the amount of effort applied but the kind of effort which gets you the results you're after. In any given sales framework, it's important to understand how everything fits together and the purpose behind it all.
Marketing Strategy and Positioning
Is there a particular market segment of business that you focus on over another? Who are your customers? Who understands and really gets what you and your company are about? What are the ways and mediums with which you connect to those customers today? Is it Digital Marketing, working the phones, banging on doors or attending trade shows? Maybe it's just connecting via an introductory email. What are the most effective means by which you gain access to clients who want to hear what you can do for their business? Building an effective marketing plan is one of the keys to navigating the world of business today.
We're able to assess your business needs and market demands to determine the best direction to take your company to achieve it's goals of success for the future ...
Strategic Business Planning
Have you ever gone on vacation and not mapped out where you were going without an ultimate destination in mind? Of course not, but yet there are many companies today that don't apply this same type of thinking to their business. It's so easy to get caught up in the day to day affairs that we sometimes forget what's really important. This is why it's good to periodically step back and take a look at the big picture. It's an opportunity to revisit not only where you're going and how you will get there but also in what time frame. It also allows you to assess what type of resources you'll need to achieve your goals.
Competitive Analysis & Market Trends
Who are your major competitors? How are you positioned in the market place and how do you stack up against them? What's the trajectory of your business and market going to take in the next 1, 2, 3-5 years? How does your plan account for the changing market conditions and how do you stay viable for the future? Doing the research and putting it together in an effective plan is part of the necessary steps which enable you to position yourself for the future.
What we're about
Our customer's are made up of small and medium businesses that want guidance, direction and answers to a lot of today's questions. Like any good company, this business was built on a true demand and need in the marketplace. What we do is bridge the gap of understanding from being the company you are, to becoming the company you want to be. We do this by providing the necessary resources and tools specific to your business that enable you to survive and grow in a dynamic and ever changing world and economy.